Spend no penny to get your first three clients in 2025.

So, let’s talk about you getting your first clients—without spending a single naira or dollar on fancy ads or pricey tools, just strategies that work.

First off, stop marketing to every Tom, Dick, and Harry. That way, you will likely spread yourself thin with the little or no resources you have. It feels natural for us as beginners to want to spread our wide net. Still, to really win jobs, we can adopt the strategy of going super specific. For example, if your service helps book authors, only focus your marketing on them. You know when your message is laser-focused, your offers become irresistible to your targeted group.

So, let’s get into the six free strategies you can use today:

1. Cold Emails

Cold emails might not be new to you, but since they still work, if you do them right, let’s discuss it. Doing this right includes keeping it as short as possible. Avoid those long intros. Jump as fast as possible to explain why you’re reaching out and how they can benefit.

Doing cold emails manually can be time-consuming, so you can use tools such as Instantly.ai, Apollo.io, or Lemlist to…