Making Clients Respond — 7 Magic Words.
1 min readNov 11, 2022
These are compelling words you can subtly infuse in your proposals, ad copies, email content, and any other marketing activity that involves the use of words.
- Proven: This word makes clients see your brand as tested and trusted
- Premium: This word signals to clients that your service or products are high quality.
- Save: This word lures your clients to see they can save costs and get more value by choosing you.
- You: This word makes your marketing feel personalised for the client.
- Free: This word is like a magnet which attracts clients because humans
love free stuff. - Now: This word creates a sense of urgency which propels clients to take instant action.
- Risk-free: This word prompts the client to take action without fear of losing money.
Which of these words would you incorporate into your future marketing efforts?
Share your thoughts in the comments area.