How to Leverage Specialised Profile on Upwork

Desire is a Nigerian freelancer. She can make digital art for NFTs, she has incredible poise, voice, and beauty as a video spokesperson, and she is well-versed in the metaverse, AI, and blockchain. It might be difficult for Desire to put all these skills on Upwork under a single profile. She needs more than one.

Should she create another Upwork account with another email? Should she cram her present Upwork profile with multiple skills? Wouldn’t that portray her as a jack of all trades?

As a creative, you most likely have more than one sellable digital skill. But, the tactics of niching down require that you don’t present yourself as a jack of all trades to your client. How can you then present yourself to different clients with a profile that emphasizes just one skill?

You may have considered creating multiple freelancer accounts on Upwork; however, this is strongly prohibited by Upwork’s terms of service and may result in the suspension of your account. Luckily for you, you can present your skills to clients in a variety of ways as a freelancer on Upwork. Upwork allows you to have three visible profiles with just one account. You can use each of these to highlight your skills and experience.

How can you leverage this correctly?

How many specialized profiles should you have?

Did you know you can have up to 8 specialized profiles on Upwork? Although clients will only be able to view the most recent two profiles you create, you should have your main profile, for example, as a Graphic Designer. Then you can create up to eight specialized profiles. For a start, create just two specialized profiles. It is wise to ensure that your specialized profile is a subcategory of your general profile; for example, a graphics designer’s specialized profile could be a Modern Logo Designer. And two, Thumbnail Designer.

This might be an excellent strategy for drawing in clients who are searching for someone with your specific area of expertise. For instance, this designer stands a higher chance of appearing in the search result of a client searching for “Thumbnail Designer for My YouTube” or “Graphics Designer for My Thumbnail” than someone who only has one profile, a Graphics Designer.

In conclusion, create a general profile that emphasizes your broad set of abilities and expertise. Then create specialized profiles. If you have more than eight areas of specialization. Then, you can display your work in each of your areas of expertise in your Upwork Portfolio and Upwork Projects.

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