12 Tricks to Boost Your LinkedIn Content
That awkward moment when a standup comedian cracks a joke and nobody laughs. This spanks the ego of the comedian like a koboko whip. When a pastor teaches and half the congregation sleeps off, this can dampen the spirit of the preacher. When you make a post on LinkedIn and nobody engages — low likes, no comments, or no shares—this can discourage a content creator. This is a fixable problem that this post intends to solve.
Trick 1. Use a catchy Image.
When people stroll through your post, the first thing that catches their eye is your post image. Put some time into selecting or designing your LinkedIn post images. I observed an increase in engagement when I designed a simple animation video for my post image. Emojis add color to your post; use them modestly.
Trick 2. Know your audience.
What do they want? Figure that out and research facts or share your experiences that would be most helpful to your audience or that resonate with them. They may save your post for later use and are likely to share if it will help them understand a problem they’ve been having or if it enhances their way of life.
Trick 3. Keep it Simple.
Your LinkedIn post is not a thesis or term paper. So, simplicity is essential. Irrespective of how complex the topic is, you should simplify it for laymen or beginners in your field to understand. Make your points clear.
Trick 4. Use humour and storytelling.
You don’t need to be a Trevor Noah or a Dave Chappelle. Just deliberately throw in some light jabs of humour. Tell some personal experiences including some behind-the-scenes stories. This would reveal more about you to your viewers.
Trick 5. Jump on Trends.
LinkedIn is not Tiktok where you have an abundance of dance trends. The trends you should jump on here could be a trending topic among your targeted audience. For example, when Twitter got hacked, that’s a good trend for a web developer. A cybersecurity expert can write a post on LinkedIn.
Trick 6. Appreciate Influencers.
Create posts about LinkedIn micro-influencers who have substantial followings and engagement rates that you admire. Tag them. Host them on your podcast. Celebrate their work or content on LinkedIn. Note that I said micro-influencers, not very big influencers whose notifications might be too over-flooded to notice your post or mention. Their responses will help you grow your engagement and following too.
Trick 7. Rapid Responds.
The first hour after your post goes live is the Golden Hour. Share with friends and try to genuinely respond to those who left comments on your post. Answer their inquiries in detail and thank them for their suggestions. This encourages others to jump on the conversation around your content as well.
Trick 8. Make it valuable.
Ensure your content shares information, such as advice, insights, tactics, and hacks. Your content can dispel myths in your area of interest. Re-read your post by putting yourself in the shoes of your audience, and ask yourself, if I am not the author of this post, would this catch my interest? Is this worth my time?
Trick 9. Don’t Overpost.
The more frequently you post on LinkedIn, the lower the performance of each new post. For a start, I recommend one post per week, but be consistent. You can increase that to 2 as the months goes by, then to 3, 4 and more as your account engagement grows.
Trick 10. Use Hashtags.
This is the most popular yet the most dangerous strategy in social media management because, if used wrongly, it backfires! Use moderate numbers of hashtags and incorporate them into the write-up in a naturally readable way.
Trick 11. Share LinkedIn Post Link.
Immediately after posting on LinkedIn, copy the link to that post. Write a two or three-line copy and a call-to-action for that link. Distribute this across your other platforms like WhatsApp broadcast list, WhatsApp Groups, Facebook Groups, LinkedIn Groups, your mailing list and others.
Trick 12. Use Call to Action.
Creating good content is amazing and should organically lead to more reach, engagement, and shares. However, to make the audience take the action you want them to take, your content must include a call-to-action. This is a simple sentence you write to urge your target audience to take an action. For example, “Hit the like button if you find my post helpful."
With these 10 simple tips, your LinkedIn posts will certainly receive way better engagement this week. Hit the clap button if you like this!
Find and Follow Sunday Abegunde on LinkedIn:
www.linkedin.com/in/speakingpen
